Social media rewards creativity and persistence.  Done properly, it can be a powerful stimulant for your business!

A sound social media strategy involves:

• Setting clear objectives – what do you want to achieve?
• Identifying your target audience – who do you want to reach?
• Curating suitable content – what content will engage them?
• Measure and test – Are your objectives being met? Find out what works and what doesn’t.

Social media marketing increases your brand’s awareness.  Over 77% of small businesses use social media to attract new customers. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

Social media marketing helps to validate your brand and increase customer loyalty.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused sound communication with their consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.