As the saying goes “Content is king.”

A successful content marketing strategy includes insightful analytics and user-experience data. First, we need to know who you’re talking to and what action you want them to take.

We perform keyword research to define topics and build a content calendar and distribution plan to promote your content to the right audiences on social media and other relevant channels. We also consider the keywords Google is looking for to help you rank higher, reaching the right people. The key is to write for your particular audience and make the content personal and unique.

What is creative content? Content that includes keywords relevant to your industry aimed at inspiring the reader to learn more and ultimately become a customer.